Regulation Workshop

Elizabeth Sautter, a speech-language pathologist and author with over 25 years of experience, partnered with Leah Kuypers, occupational therapist and creator of The Zones of Regulation, on an on-demand masterclass called “When Regulation Tools Don’t Work: How to Build a Toolbox That Actually Fits.” It helps parents and educators of neurodivergent children when charts, rewards, and calming corners stop working.

Both presenters had strong authority and an eager following, but their sales setup relied on generic registration forms, disconnected payment processors, and a site that wasn’t mobile friendly. They needed a dedicated WordPress and Elementor sales page and checkout funnel that reflected neurodiversity-affirming values, explained the framework clearly, and raised order value with checkout upsells.

The Problem

• Chart fatigue: Parents and educators had tried dozens of charts and calming cards that stopped working in days. The copy had to explain why tools fail without blaming the child or caregiver.
• Too much clinical language: Early drafts overwhelmed parents who needed clear answers in hard moments.
• Clunky checkout: Multi-step external forms sent buyers away and led to over 45% mobile cart abandonment.
• Missed order value: Attendees wanted printable companion resources, but there was no order bump or upsell.

What We Built

We built a custom WordPress sales funnel with Elementor Pro, lightweight PHP performance hooks, and a simple two-column checkout.

1. Empathetic Hook

The top banner reads “Help Kids Regulate Without Pressure, Shame, or One More Laminated Chart.” Both presenters are featured, with three scannable takeaways.

2. SHIFT Framework and 5 Types of Fit

The page explains why the same tool can work on Monday and fail on Tuesday. SHIFT teaches caregivers to read a learner’s state first, and the 5 Types of Fit separate tools that help, do nothing, or make things worse.

3. Curriculum Breakdown

A scannable checklist covers nervous system science, interoception, and exact wording parents can use under stress.

4. Expert Collaboration

Leah Kuypers adds an OT view on why sensory tools are never one-size-fits-all. The section frames regulation as a skill learned in relationship, and invites buyers to a live Q&A.

5. Emotional Reframe and Guarantee

“The kid or teen you support is not failing. They are signaling.” This sits beside a 7-day, 100% money-back guarantee.

6. Outcomes and Purpose

The $67 price includes lifetime access with no subscription. A portion of proceeds supports The Powerful Project, which funds mental health services.

7. Bonus Stack

The Emotional Regulation Starter Kit includes body scans, 10 sample Tools to Try cards, a tool tracker, and printable language cheat-sheets.

8. Social Proof and FAQ

Reviews from parents and special education teachers sit alongside an accordion FAQ covering teens, professional credits, and prerequisites.

9. Checkout and Order Bump

A distraction-free two-column checkout keeps fields on the left and the order summary on the right. A one-checkbox $11.99 bump adds the book “Make Social and Emotional Learning Stick!” and a 30-page Whole Body Listening bundle (a $28.99 value). Payments run through credit card, PayPal, Amazon Pay, and Stripe Link.

The Results

• 600+ tickets sold.
• 58% order bump adoption, lifting revenue per checkout.
• 0.51-second mobile load time, keeping bounce low on paid ad traffic.
• Under 2% refund rate, showing the page matched the workshop delivery.