Emotional Eating Optin

Lisa Goldberg is a nutritionist, author, and emotional eating expert with more than 25 years of experience helping high-achieving women over 50 step off the diet rollercoaster and find peace with food. Her MindShift Method™ targets the subconscious patterns, nervous system triggers, and “dieter’s mindset” behind deprivation cycles and nighttime comfort eating.

To fill her private coaching and group programs, she needed a focused registration funnel for her Emotional Eating Rescue Masterclass. Instead of sending Meta ad and email traffic to a multi-page website, we built it on GoHighLevel to explain her approach, capture qualified leads, send calendar invites, and boost live Zoom attendance.

The Problem

• Ad traffic friction: Cold visitors bounce fast when pages have menus, long text, or unclear event dates.
• Diet culture fatigue: Women over 50 who have dieted for 30+ years are skeptical, so the copy had to remove shame without sounding like another calorie-cutting plan.
• High no-show rates: Webinar attendance often falls below 30% without reminders, calendar sync, and email whitelisting instructions.
• Mobile drop-off: Over 75% of her audience uses smartphones, so forms and text had to be quick and easy to read.

What We Built

We built an end-to-end masterclass funnel on GoHighLevel, designed for high opt-in rates, mobile use, and multi-channel follow-up.

1. Hero and video registration

A turquoise banner (#00A896) announces the live class on Monday Jan 26th @ 2 pm EST with a “Save My FREE Seat” button. The headline promises to help women “finally end emotional eating for good.” A short video from Lisa adds warmth, and a simple form collects first name, email, and optional mobile number for SMS reminders. The magenta button (#9D0052) reads “SAVE YOUR SPOT TODAY.”

2. Curriculum and reframing

The 60-minute training is broken into clear takeaways.

• Why food feels so powerful even when you are committed to change.
• Why emotions hijack good intentions, and how to interrupt emotional eating in the moment.
• Shifting from meal plans to mindset patterns for lasting results.
• A second registration block follows: “This is the missing piece most women never learn.”

3. Learning materials and live Zoom

Mockups across tablet, desktop, and phone show the “YOU LEARN” workbook and real Zoom breakouts. This makes clear the class is live and coach-led, not a pre-recorded broadcast.

4. Client proof

Linda S. shares in “I’m confident my yo-yo dieting days are gone…” how a mindset shift helped her lose weight, keep it off, and run distance marathons without food guilt. The copy addresses secret eating and shame openly.

5. One-click registration modal

Every secondary button opens a clean form with the same three fields, keeping the page uncluttered. An exit-intent trigger recovers up to 14% of visitors about to leave.

6. Confirmation and onboarding

The thank-you page opens with “Congratulations! You’re in..” and a friendly photo of Lisa. It asks registrants to check Spam or Promotions and move the email to Primary so the Zoom link arrives, and it lists a support email (lisa@lisagoldbergnutrition.com). GoHighLevel automations then handle:

• Calendar invites for Google Calendar, Apple iCal, and Outlook.
• SMS reminders 24 hours, 1 hour, and 10 minutes before the class.
• The workbook PDF in the welcome email.

The Results

• +48% lead capture conversion across paid Meta traffic and organic email subscribers.
• 71% live Zoom attendance, well above the typical 25% to 35%, thanks to the whitelisting steps and SMS reminders.
• 0.52-second mobile load time.
• A steady pipeline of high-ticket inquiries, as nurture sequences move attendees into application calls for the MindShift Method™ program.