Elizabeth Sautter

Elizabeth Sautter is a speech-language pathologist, international speaker, and award-winning author of Make Social and Emotional Learning Stick! For over 20 years, she’s helped parents, teachers, and clinicians support neurodivergent kids with self-regulation, executive functioning, and emotional resilience. She has also teamed up with well-known names like Leah Kuypers, creator of The Zones of Regulation.

Her reputation was strong. Her website wasn’t.

The Problem

Her old site felt scattered. Branding was inconsistent, pages loaded slowly on phones, and links were spread across different subdomains and old hosting.

More than 15 helpful toolkits, checklists, and mini-courses were hidden behind plain PDF downloads. That meant no email sign-ups and no follow-up emails, so she was losing leads every day.

Her on-demand workshops, many co-hosted with leading experts, had no proper catalog. People got confused during registration and left.

Most of her visitors are parents browsing on their phones late at night, often during a stressful moment. With pages taking over 4.2 seconds to load, a lot of them gave up and left.

Elizabeth needed a fast, warm, professional website that matched her neurodiversity-affirming approach and made it easy to enroll, join the community, and get free resources.

What We Built

We built a custom WordPress and Elementor site with lean PHP, MailerLite email automation, and a mobile-first design created in Figma.

1. A Calming Design That Builds Trust

We chose deep cobalt blue, soft lilac, and warm golden accents. The look feels professional and caring, never cold or clinical. Right under the hero section, a press bar shows her features in Psychology Today, Mom’s Choice Awards, and The Autism Helper, so new visitors and school partners trust her right away.

2. A Free Gifts Resource Vault That Collects Leads

We turned her scattered PDFs into one organized Free Gifts Vault.

• The Emotional Regulation Starter Kit, co-created with Leah Kuypers, sits front and center with clear preview images.
• 15+ toolkits are sorted by topic, including Interoception, Back-to-School Transitions, Whole-Body Listening alternatives, and Parent Self-Care.
• Simple two-field sign-up forms connect to MailerLite, so every new subscriber gets a personal welcome email within seconds.

3. An Easy-to-Use Shop

The shop features her books, activity bundles, printable card decks, and companion guides.

• Visitors can filter by age group, regulation challenge, or format (physical book or instant PDF).
• Checkout is quick, with Apple Pay, Google Pay, and Stripe, which makes buying on a phone simple.
• Smart suggestions pair books with matching workshop recordings.

4. An On-Demand Workshop Hub

We created one library for her recorded masterclasses, slide decks, and clinician resources. Featured workshops include:

• When Regulation Tools Don’t Work: How to Build a Toolbox That Actually Fits (with Leah Kuypers)
• What Actually Builds Emotional Regulation and Resilience
• Support Kids and Teens Who Struggle with Planning, Transitions, and Daily Routines (with Sarah Ward)
• 10 Ways to Support Kids & Teens with Anxiety and Stress (with Dr. Rebecca Branstetter)
• Interoception Awareness: The Missing Link to Sensory and Emotional Regulation (with Kelly Mahler)

Each workshop shows clear pricing, who’s teaching it, and a direct way to register.

5. The Connected Family Community Onboarding

We built a dedicated sign-up path for her monthly membership. It highlights what members get:

• Monthly live Q&A coaching calls with Elizabeth and guest specialists
• A searchable library of executive functioning cheat sheets
• A private, moderated community where parents can connect without judgment

Real parent testimonials and 5-star reviews show new visitors that lasting calm at home is possible.

6. Speed, SEO, and Technical Clean-Up

• Removed unused WordPress scripts and loaded Elementor CSS and JS only where each page needs them.
• Set up LiteSpeed caching, file minification, and automatic WebP images.
• Added structured data (JSON-LD) for Course, Book, Product, FAQPage, and LocalBusiness so Google can show rich search results.
• Cut Largest Contentful Paint from 4.2 seconds down to 0.52 seconds, with zero layout shift.

The Results

• +340% lead magnet conversions: over 14,000 parent and educator sign-ups in the first quarter.
• 0.52 second load time: a 99/100 Google PageSpeed score on mobile.
• +210% workshop and product sales: easier checkout and a clearer catalog more than doubled enrollments and bundle purchases.
• Steady membership growth: The Connected Family Community now brings in more monthly recurring revenue, thanks to clear messaging and strong social proof.
• No more PDF headaches: automated emails and on-site resources ended lost download requests and support tickets.