Cheryl Fidelman

Cheryl Fidelman has championed codependence recovery within the Human Potential Movement for over 15 years. After spending 25 years caught in severe relational codependence, anxiety, and shame, she developed a method that helps clients dissolve trauma-bonds, break default emotional survival patterns, and build deep intimacy with themselves and others.

Despite her reputation, media features, and loyal following, her online presence was scattered across bio links, third-party media players, and basic forms. She needed one authoritative WordPress and Elementor website that paired regal luxury design with lead-generation funnels, on-site video and podcast streaming, and easy booking for her free 45-minute Codependency Pattern Reading.

The Problem

• Scattered attention: Visitors found her through podcasts, articles, or workshops, but had no central home to explore her programs.
• Leaky funnels: Her guide, The 3 Codes To Clear Codependency, and free workshop signups sat on clunky forms with high mobile drop-off.
• Third-party media: Videos and podcasts lived on YouTube and Apple Podcasts, pulling visitors away before they could book.
• Skeptical audience: People dealing with trauma-bonds need emotional resonance, credibility, and proof of results before committing to high-ticket masterclasses.

What We Built

We built a custom WordPress platform with Elementor Pro, lightweight PHP performance hooks, and multi-tier client acquisition funnels.

1. Regal Identity and Lead Capture

Deep crimson (#4A0E17) and gold (#D4AF37) set a dignified, luxurious tone. The hero pairs her core message, “There isn’t one relationship in your life that doesn’t reflect your relationship w/ yourself,” with the 3 Codes framework and a simple Name, Email, and Phone form that delivers the PDF and workshop invitations instantly.

2. Media Authority and Readiness Checklist

A logo strip features UC San Diego Alumni Transformational Leadership Series, AVAIYA University, Conscious Grief Series, Authority Magazine, and Medium. A 4-point “Are You Ready To…” checklist invites readers to dissolve trauma-bonds and step into sovereignty.

3. Personal Video Note

An embedded Wistia video gives visitors an intimate introduction, followed by a gold button that leads straight to her calendar.

4. Origin Story

Her story is told with honesty, from codependence entering her life at age 4 to the “pilot and shotgun” metaphor for reclaiming sovereignty. It builds empathy with clients who feel overwhelmed by shame.

5. Thought Leadership

Codependence is framed as unhealed relational trauma that deserves a place in modern personal growth, backed by her 15 years of masterclasses, mentoring, and couple’s programs.

6. Program Structure and Free Reading

The free 45-minute Codependency Pattern Reading is the main entry point, surrounded by a clear offerings grid.

• The LISTENing Workshop (individuals and organizations)
• The Trauma to Truth Process
• Beyond Default Ascension Program
• Conscious Codependence™ Private and Couple’s Programs

7. Flagship Course

A spotlight on Beyond Default covers sovereignty, true nature, and authentic intimacy, with a dedicated path for coaches, therapists, and practitioners.

8. Video Testimonials

A global video grid features graduates of the 10-month Trauma to Truth masterclass, with lines like “I was the stone & Cheryl was the water” and “I have freed my mind.”

9. Podcast Player

A native player for The Conscious Codependence™ Podcast offers speed control, 10-second replay, 30-second skip, and episode search, so visitors can listen without leaving the site.

10. Segmented Contact Form

A dropdown routes general questions, media requests, and coaching applications to the right workflow, alongside links to her Facebook, Twitter/X, and YouTube.

The Results

• +265% workshop registrations within 90 days of launch.
• 4,500+ downloads of The 3 Codes To Clear Codependency guide.
• 0.52-second mobile load time for global visitors.
• 3.2x more discovery call bookings from the free pattern reading funnel.