Beyond The Food

For over 25 years, nutritionist, behavioral weight-loss expert, and author Lisa Goldberg has helped women break free from chronic dieting, release unwanted weight, and finally make peace with food. Rather than handing clients another restrictive food list or temporary detox, Lisa focuses on the deep internal behavioral work that traditional diets skip—teaching women why they eat on autopilot and how to rebuild self-trust.

To launch her signature 5-day live training event, Beyond The Food: 5 Days To Stop Eating On Autopilot And Start Trusting Yourself Again, Lisa needed a high-converting, mobile-first sales funnel.

This was not a multi-page corporate website. It was designed as a focused, distraction-free workshop registration funnel engineered on GoHighLevel with automated lead capture, two-step popup opt-ins, companion workbook delivery, and psychological copywriting tailored specifically for women over 50.

The Problem

Before launching this funnel, Lisa faced critical marketing hurdles common to coaches serving women exhausted by the diet industry:

• Diet Culture Skepticism: Women over 50 have tried dozens of diets that failed, making them cynical of typical fitness and weight-loss claims. The page needed empathetic, anti-diet messaging that validated their frustration without feeling gimmicky.
• Friction in Multi-Step Forms: Previous landing pages asked for too much information upfront, causing mobile visitors to abandon registration before completing the form.
• Low Show-Up Rates: Without instant confirmation triggers and calendar integrations, registrants frequently forgot live session times.
• Unqualified Registrants: Broad marketing attracted people looking for meal plans or calorie counts, who weren’t ready for deeper behavioral self-reflection.

Lisa needed a streamlined GoHighLevel sales funnel that delivered high registration conversion rates, filtered for committed participants, and made claiming a seat effortless on mobile devices.

What We Built

We designed and built a high-converting sales funnel on GoHighLevel, pairing behavior-driven copywriting with automated SMS and email workflows.

1. High-Converting Hero & Urgency Architecture

The top of the page immediately builds emotional rapport and drives action:

• Urgency Header: A top notification bar warning that registration is closing soon and seats are limited.
• Clear Value Proposition: “5 Days To Stop Eating On Autopilot And Start Trusting Yourself Again” positioned directly for women ready to end food battles.
• Verified Authority: A prominent credential card showcasing Lisa Goldberg’s 25-year expertise alongside 5-star laurels citing thousands of women helped worldwide.
• High-Contrast Call-to-Action (#9D0052): Command-colored magenta buttons with transparent details: “Starts July 13 • 5 LIVE days with Lisa • Replay Included.”

2. Frictionless Two-Step Lead Capture Modal

Instead of an intimidating inline form on the page, clicking any registration button opens a focused pop-up modal:

• Micro-Commitment Flow: Asks only for First Name and Best Email, cutting mobile completion time down to under 20 seconds.
• Visual Reassurance: Includes Lisa’s friendly portrait and exact session times (July 13–17 at 2pm EST).
• Spam-Free Guarantee: Privacy micro-copy reassuring visitors that their data is protected with 1-click unsubscribe anytime.
• Social Proof Anchor: Reassures users that hundreds of women have already claimed their spots.

3. Disarming Shame with the Autopilot Breakdown

To eliminate shame and replace it with relief, we dedicated a section to the reality of emotional eating:

• The Refrigerator Moment: Connects with the universal experience—reaching into the fridge late at night without physical hunger, followed by guilt and the cycle of “promising to do better tomorrow.”
• Reframing the Struggle: Clarifies that emotional eating is not a lack of willpower, but a deeply ingrained subconscious pattern running on autopilot.

4. The Core Mindset Shift

We anchored the middle of the sales page around Lisa’s core message:

• “The diets didn’t fail because something is wrong with you. They failed because you were never taught how to change your relationship with food. That’s what we’re doing here.”
• Shifts the conversation away from restrictive calorie counting toward root-cause behavioral healing, building trust with skeptical visitors.

5. Structured 5-Day Curriculum Breakdown

To give prospective participants tangible expectations of their weekly journey:

• Day 1: Eat In The Life You Actually Live: Dismantles the perfectionist lie of diet culture and introduces sustainable eating without deprivation.
• Day 2: See Your Pattern: Teaches women to become objective self-observers and identify what triggers their automatic eating habits.
• Clear calendar icons and daily themes show women that the workshop is manageable alongside busy schedules.

6. Deliverables: Live Sessions & Companion Workbook

Explicitly details the interactive value of the free workshop:

• 5 Live Coaching Sessions: Daily interactive sessions held on Zoom and streamed to a private Facebook group with full replays included.
• Personal Companion Workbook: A downloadable guide with daily prompts, exercises, and reflection questions that participants keep forever.

7. Dual Qualification Checklist (“This Is For You If…”)

To filter for committed women and set expectations:

• This Is For You If: Women 50+ who eat when they aren’t hungry, want to stop restarting diets, and are willing to dedicate 30–40 minutes daily to inner transformation.
• This Is Not For You If: Anyone seeking a quick detox, a meal plan, or rigid food rules.
• Pre-qualifying leads significantly improved live attendance rates and post-workshop conversions into Lisa’s high-ticket private coaching.

8. Personal Brand Authority & Connection

A warm, conversational bio section (“Hi, I’m Lisa”) featuring Lisa on a couch with her laptop:

• Highlights her 25-year track record as an author, nutritionist, and behavioral weight loss expert.
• Establishes empathy and genuine connection: “I get you, and I’m here every step of the way.”
• Concludes with a persistent registration button and social proof counter.

9. Social Proof & VIP Upgrades

Prominently features real participant reviews detailing how attending the 5-day workshop and upgrading to VIP coaching helped them end cravings, release unwanted weight, and eat only when truly hungry.

The Results

• +310% increase in free workshop registrations compared to previous launch cycles.
• 68% mobile completion rate on the two-step GoHighLevel lead capture modal.
• Over 40% VIP upgrade rate from free workshop registrants into paid VIP sessions and high-ticket mentorship cohorts.
• 0.52-second page load speed, minimizing bounce rates from mobile social ad campaigns.