Aparna Packaging, based in Siliguri, West Bengal, is one of Eastern India’s leading makers of corrugated carton boxes, heavy-duty shipping containers, and custom packaging. It is a key manufacturing arm of the Aparna Group, a conglomerate founded in 1974 with 11 sister concerns across FMCG distribution, logistics, healthcare, and manufacturing. Its clients include SAJ Food Products Pvt. Ltd. (Bisk Farm and Just Baked), tea estates, pharmaceutical distributors, and e-commerce shippers.
To showcase its new 2024 Full Automatic Continuous Corrugated Board (CBB) plant, organize its technical catalog, and simplify B2B inquiries from buyers across Eastern and Northeastern India, Aparna Packaging partnered with Cybersoft Digital. We built a fast, enterprise-grade platform on WordPress, Elementor Pro, and custom PHP performance architecture.
The Problem
- Hidden scale: The old online presence did not show the size of their automatic corrugator line, Thermax steam boilers, warehouse yards, or fleet.
- Scattered specifications: Procurement officers needing specific ply counts (3, 5, 7, and 9-Ply), burst strength, and weight limits had no single place to find them.
- Weak lead capture: Inquiries depended on phone calls and factory visits, with no “Request a Call Back” workflow for quote requests from Assam, Sikkim, Bihar, and Nepal.
- Unseen heritage: New prospects did not know about the group’s 50-year track record as a supply chain partner to major FMCG brands.
What We Built
We built a B2B platform for industrial buyers, with real factory photography, detailed specifications, a milestone story, and simple quote requests.
1. Hero section
A clean white design with safety-orange buttons (#FF6B00) and charcoal text feels modern and efficient. The headline, “Packaging Company in Siliguri: High Quality Carton Box Supplier,” sits above real warehouse photography. Two buttons lead to “See Our Products” and the new Full Automatic CBB Machine.
2. Product categories
Three clear groups help buyers choose quickly.
- Corrugated Boxes: durable packaging made in-house in Siliguri and Kolkata.
- Customized Design: tailored sizes, board weights, flute profiles, and multi-color printing.
- Packaging Boxes: standard high-volume cartons for FMCG and distribution.
3. Request a Call Back form
A short form collects name, business email, phone, city, and size or volume needs. It appears beside a photo of warehouse stock, and submissions go straight to sales coordinators in Siliguri and Kolkata.
4. Technical specifications
Each product page covers layers, millimeter sizing, and payload ratings, from 1 to 3 KG for 3-Ply up to 5, 7, and 9-Ply for heavy automotive and agricultural exports. It lists key benefits (durable, low cost, light, 100% recyclable) and a sidebar covering all cartons, sheets, PET jars, trays, and BOPP tapes.
5. Actual Photos gallery
Real images of paper roll stockyards, corrugation lines, PLC control panels, and die-cutting machinery show buyers the true plant capacity.
6. Siliguri gateway and fleet
Aerial views of the campus and trucks at loading bays show the ability to dispatch to West Bengal, Assam, Bihar, Sikkim, and Bhutan.
7. Group heritage
The About Us section covers the group’s three pillars (Trading, Manufacturing, Healthcare), its 1974 origins, and its roles as Super Stockist, Transporter, and main packaging vendor for SAJ Food Products. A team photo recognizes the 24/7 workforce.
8. Milestone timeline (1974 to 2024)
A table traces the group’s growth.
- 1974 to 1984: FMCG distribution and C&F hubs in Kolkata.
- 2000 to 2004: Two Bisk Farm plants in Uluberia and Dhulagarh.
- 2010: Eastern India’s largest biscuit plant in Siliguri.
- 2013 to 2017: Entry into healthcare with Purnam Nursing Home and Clinic.
- 2016 to 2020: Siliguri packaging plant and C&F Logistics Park.
- 2022 to 2024: Bangalore biscuit plant and the Full Automatic CBB Plant in Siliguri.
9. Automated corrugation
A machinery page highlights the Thermax ComBloc boiler and continuous CBB lines, which cut manual handling, raise daily output, and keep edge crush test ratings consistent.
The Results
- +183% qualified RFQ submissions from tea producers, food processors, and pharma manufacturers within 6 months.
- 0.49-second mobile load time, so field agents and procurement teams can browse specifications easily.
- Higher contract value: Clear details on the 2024 CBB line and 50-year history helped win large multi-year supply agreements.
- Unified regional presence: The Siliguri plant, logistics park, and Kolkata headquarters now work as one digital ecosystem.
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