How to Launch a Product the Right Way and Get Guaranteed Sales

You became a coach to transform lives… not to spend months trying to figure out why your launch flopped. The truth is, when you launch the right way, sales are not just possible… they’re inevitable. Jeff Walker’s Product Launch Formula has generated over a billion dollars in sales across industries, and the principles are simple enough for any coach to use.

This post will walk you through a launch process designed specifically for coaches who want predictable results without burning out.

Step 1: Pick the Right Launch Model

Not all launches are created equal. Depending on where you are in your business, you’ll want to choose one of three proven models:

Seed Launch: Perfect if you don’t even have a finished product yet. Ask your audience what they want, let them pay you upfront, then create the program together.
Internal Launch: Share your offer with your existing list. Ideal for coaches with a small but engaged audience.
JV Launch: Partner with affiliates who promote for you. Great once you’ve tested your product internally and want to scale fast.

Most coaches start with a Seed Launch. Why? Because it validates your idea and funds your creation process at the same time.

Step 2: Map Out Your Launch Timeline

Every launch has three essential phases:

Pre-Pre Launch: Warm up your audience. Drop hints, ask questions, tease a big announcement. This builds anticipation… a mental trigger that makes people lean in.
Pre Launch: Release content that delivers value while opening loops. Think of this as “teaching, not pitching.” Share stories, insights, and case studies. Build authority and social proof.
Open Cart: Make the offer. Keep this window short (no longer than 7 days). Add scarcity so people know the opportunity won’t last.

Step 3: Use Mental Triggers That Drive Action

People don’t buy just because of logic… they buy because of emotion. That’s why every successful launch weaves in these four triggers:

Anticipation: Tease what’s coming. (“Something big is opening next week…”)
Scarcity: Make it clear that waiting has a cost. (“Doors close Friday, no exceptions.”)
Social Proof: Share testimonials, reviews, or stories from people you’ve helped.
Authority: Borrow credibility… showcase where you’ve been featured, share pictures from a stage, or simply answer questions confidently.

When these triggers are layered, coaches stop chasing clients… clients start chasing them.

Step 4: Focus on Transformation, Not Information

Your clients don’t just want more knowledge. They want results. They want to feel different after working with you. A launch that sells focuses on the destination… the transformation you deliver… not just the modules or worksheets.

As Jeff Walker puts it, “Fall in love with the client transformation”. If your copy makes people feel the relief, confidence, or freedom they’ll have after your program, your offer becomes irresistible.

Step 5: Craft an Irresistible Offer

The formula is simple:

Sell them what they want (not just what you think they need).
Make your list, copy, and offer airtight… get two of the three right, and sales will flow.
Position yourself as the coach who delivers high-margin transformation, not low-value content.

An irresistible offer isn’t about stacking bonuses… it’s about showing that saying “yes” is the only logical choice.

Step 6: Grow Your List Before You Launch

Even the best offer won’t work if no one sees it. Start building your email list now. Use opt-ins, free trainings, or challenges to attract the right people. As the course says: “Grow your list. Sell them what they want”.

Step 7: Keep It Simple and Human

The coaches who win aren’t the ones with the fanciest funnels. They’re the ones who connect deeply, tell stories, and show up with clarity. Launches are about building community, not tricking people into buying.

Remember: your gifts deserve a bigger stage. The right launch gets you there.

Final Word

When you launch the right way, sales aren’t a gamble… they’re a guarantee. Not because of hype, but because you’ve built anticipation, proven your authority, and made an offer that feels like the obvious next step.

If you’ve been sitting on an idea, waiting for the perfect time… this is your moment.

Your clients are waiting. The only question is… will you launch?

– Tubai

P.S. Need a hand with your current or upcoming launch? Book a free 30-minute call with us… no pressure, no sales pitch (pinky promise!) and we’ll guide you through a clear, hands-on strategy to make your launch profitable without the overwhelm.